If we had to sum up SimWorks in one word, it would be “filling gaps.”
Or more simply, it’s about addressing the small, everyday realizations that make us wish things were just a little more like this, or like so. However, this doesn’t simply mean developing niche products.

What we want to connect are the countless things that lie between you and me.
Bicycle-related ideas, product development, distribution, sales, assembly, and the joy and discoveries that riders experience in their daily lives. These are all part of a grand cycle that even connects to the development of the entire world, and SimWorks’ mission has been to fill in the tiny gaps in that cycle.

The act of “assembling”

Within this cycle, the process of “bicycle assembly” plays a very important role. Unlike a finished bicycle, which is simply assembled as an industrial product, the mechanics at local bicycle shops and builders use their own experience and intuition to create each bicycle.

Professional mechanics represent the shop, ensure rider safety, and act as a link between manufacturers, wholesalers, and customers. Their work requires proficient technical skills and attuned sensibilities, and bicycle culture is shaped by the accumulation of their daily handwork.

This year, the theme for Sim Day, April 6th, was “Building a Bike.”
It’s not just about joining parts together, but about turning trust and experience into tangible form, and SimWorks’ product development is closely aligned with this activity.

---

Commitment to packaging and beyond

SimWorks products have always been brought to life with great detail paid to their packaging. This is done to make them more attractive and easier to reach at the point of sale and distribution. However, even for similar products, the optimal solution changes depending on the section.

The 3m coils of outer cable handed to customers at the store are neatly packaged. However, for professional mechanics who assemble many bikes on a daily basis, this packaging is not always logical. They are unable to take out only the amount they need, there is excess material, and disposing of the boxes is a burden. We have heard such complaints for some time.

As a brand with a mission, we cannot overlook such small “discomforts.”

---

PRO Use：25m Stainless Outer Cable

SimWorks by NISSEN outer cables are flexible, strong, and made under strict quality control. They may not be flashy, but many mechanics will notice the difference in their daily maintenance.

Until now, we have only offered 3m rolls, which are intended for one bicycle, but we are now starting to sell 25m rolls for professional use.

You can cut out just the length you need. Reduce packaging waste.
This makes it much easier to handle in the mechanic’s room.

We believe that this is not just a difference in size, but a system that supports professional work environments.

Eliminate waste and improve circulation

The introduction of the 25m roll specification is not simply a pursuit of convenience.
Reducing environmental impact is also an important theme. By reducing individual packaging, we can curb the unnecessary consumption of energy and resources that occurs during distribution and disposal.

Small improvements eventually lead to a greater improvement in the quality of the cycle.
I believe that this is exactly what SimWorks is aiming for.

For individuals too

Of course, the 25m roll isn’t just for professional mechanics.
Individuals can also purchase it. Please consult with a SimWorks dealer shop. The same quality and thought as the professionals is put into every meter you hold in your hands.

And for individual engineers who need 25m, we recommend S.I.P.P.
S.I.P.P. stands for SimWorks Industry Purchase Program – a discount sales program for SimWorks products for colleagues working in the same bicycle and outdoor industry. Click here for more details.

To continue the dialogue

SimWorks’ product development always begins with a dialogue. We listen to the input of committed specialists who interact with bicycles daily. Our goal is to create new solutions based on this feedback.

Professional mechanics, if you have any thoughtful requests for specific products, please let SimWorks know. We will listen to your opinions in consideration of future product revisions and developments.

---

SimWorks’ mission is to fill the countless gaps between you and the world.
The 25m outer cable may be just one part of that.
But we believe that this small step will certainly change the future.

SimWorks by NISSEN