It seems all of the major companies’ factories try to move onto overseas, such as China, south east Asian countries, in order to pursue a high profit through a cheap labor in these days. However, we believe that it is really important to consider that a manufacture must be right next to their idea from the “production” perspective just like how we used to be before.
In Japan, there are a lot of craftsmen who still think as we think. Nitto is one of them. Once we combine together by bringing up our ideas and their craftsmanship, it is going to be an amazing chemical reaction. Therefore, we promise that we are going to produce incredible items through SimWorks by NITTO.
It has been about 3 months since we started the campaign called “#swCockpit” collecting the images of how they use our original handlebars in their cockpit and now we received so many posts through instagram!!! Now, we pick some of the cool photos here, but we see so many good ones! Attractive parts assemblies, different […]
Every morning, we wake up and check SNS immediately. Thanks for everyone who assembles bikes with SimWorks’ products and posts the pictures with #simworks. Luckily, the comments along with the lovely photos including their unique life styles and creativities will bring us the imagination and invention to the next step. Now, we would like to […]
“I need more volume on my tire!!!”. A new family member of VOLUMMY series by SimWorks x Panaracer, 700 x 38c size, is the high volume tire to satisfy your appetite perfectly. A strong peanut butter sidewall, which is created from the demand of long-term road tourers, decreases the number of side-cut risks. It is […]
“I’ve been riding on the wasteland up hill and down dale ~♪”, We don’t usually sing a song like that when we are on a continental bike touring, but those who got a tan a lot and came back from long day and night ride from far away asked us, “Hey, are you able to […]
As you can see from the last blog, SimWorks CX Racing team is having the best season of Japanese cyclocross races. When I look back this summer, I visited Los Angeles in order to see Golden Saddle Cyclery and Team Dream Bicycling Team. I enjoyed a lot with them cycling around […]
Personally, this was my 7th Nobeyama Cyclocross since 2011. I usually registered myself into 2 days elite race and had motivation to go faster and get a better ranking. However, it was little bit different this year. The reason was that unique and powerful members of SimWorks CX Racing cyclists were gathered […]
What we achieved for this VOLUMMY tire are the high durability on its sidecut and lightweight riding for tubeless style. Our Doppo wears 27.5 x 1.75″ tire with Turtle 58 full fender made by Honjo, so that you can ride comfortably anytime in any conditions. Now we get into a rainy and cold season in […]
Cyclocross is a fabulous sport. It’s a beautiful mixture of fitness, technique, determination and pleasure. It is not like other cycling discipline, it brings a new level of party, where the riders have two hats: the racer and the public. This is what we want to show the people about this great sport, how fun, […]
We have more than 100 reasons for traveling. You might have heard of this phrase in someone’s poem. In order to find something we do not have, almost all of us were thinking of going outside of this island. However, we started getting to know what we lacked of through meeting several passionated human […]