It seems all of the major companies’ factories try to move onto overseas, such as China, south east Asian countries, in order to pursue a high profit through a cheap labor in these days. However, we believe that it is really important to consider that a manufacture must be right next to their idea from the “production” perspective just like how we used to be before.
In Japan, there are a lot of craftsmen who still think as we think. Nitto is one of them. Once we combine together by bringing up our ideas and their craftsmanship, it is going to be an amazing chemical reaction. Therefore, we promise that we are going to produce incredible items through SimWorks by NITTO.
Text by Monjya Photo by Monjya, Rie, Minami If there is a river, mountain, road, wall or anything that stands right in front of you, it feels the place on the other side is too far to get there so that we need some reasons to make our feet move and cross those obstacles. If […]
Bradford Smith, who has the best ability to concentrate and the handling speed at Seven Cycles factory. The thing that he is checking carefully on the surface table is our SimWorks original newbie Titanium GETAROUND BAR ───── A stance of Seven Cycles factory is to response toward a client’s demand with the highest […]
“PRIMITIVE ADVENTURE” series by Kotaro Imoto from TUMBLEWEED. Both back and front printed T-shirt is available now. The adventure that breaks into the energy emitting from plants everywhere on earth. This illustration reminds us of the RidinBirds passhunting test ride we had to give up in the deep overgrown weeds in […]
Now, we have Turtle58 and Smooth62 for 700c size!!! “Please, please make a fender for 700c size!!!” We heard this from everywhere especially from the U.S. An old fashioned standard size is 650b for touring bike, but we knew that we needed them in 29″/700c size which has mud guard performance for speed. Now, […]
Ladies and gentlemen, thank you very much for your patience! Finally we are going to release our, SimWorks x Panaracer, new tire called ‘VOLUMMY’ which we showed a prototyped one to you at NAHBS 2017. It was February that we participated in NAHBS Salt Lake City 2017. We tired to put a cutting seat […]
It was about an hour in the morning driving up to our destination with Onigiri (rice ball) in our hands. Before the rainy season came, we were able to enjoy our mellow ride on a trail which had beautiful sunshine filtering down through the trees. Guided by Mr.Inoue, WELLDONE. We, simworkers needed to head back […]
PRIMITIVE ADVENTURE The energy that explodes out of plants which he tries to place, compose, and control. They wither, die and born again. This is the art work drew by Kotaro Imoto who makes a living with plants. A bike cuts the way into the road which generates metempsychosis of plants through planters on […]
Now we finally release 26.0mm bar cramp diameter version of ANNA LEE stem with beautiful fillet finish. The idea and the whole story began from a spoiled request that Kyle from href=”https://www.instagram.com/goldensaddlecyclery/” target=”_blank”>Golden Saddle Cyclery, wanted to attach his SW60 TO SMILE BAR much cooler way on his beloved ALL CITY SPACE HORSE. […]
We have more than 100 reasons for traveling. You might have heard of this phrase in someone’s poem. In order to find something we do not have, almost all of us were thinking of going outside of this island. However, we started getting to know what we lacked of through meeting several passionated human […]